Colleges turn to virtual campus tours to attract students

10/25/2013 |

Schools such as the University of North Carolina and the University of Notre Dame are responding to the high cost of in-person campus tours by answering admissions questions from students using the video chat service Google Hangouts. However, many schools still encourage on-site visits. "I think that most universities know that our yield rate on students who actually visit campus is higher than those who don't," said Cara Rousseau, social media manager at Duke University.

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