Corona incorporates video into morphing banner ad

10/25/2013 | Mobile Marketer

Corona is using a new mobile advertising unit from Zumobi that presents as a banner ad but expands to play video inline. The ad unit is designed to give visitors a way to see video without blocking content the way interstitial ads can. "It is a bit of [a] teaser so that you get enough of a view that it might intrigue you to click through and watch the entire video," Zumobi CEO Ken Willner said.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY