Emotional ties are crucial to WOMM, expert says

10/25/2013 | CMO.com

Brands retain great power to influence consumers offline, as well as online, and should seek to connect emotionally when possible, author Geno Church says. "Brands must embrace and encourage people talking in their private settings," Church said. "The power of that conversation is invaluable as consumers want brands to see them as a family member or friend."

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