Finding marketing benefits in social psychology

10/25/2013 | SmartBrief/SmartBlog on Social Media

Social psychologists know that people are motivated by a few basic desires, such as the need to feel happy and to belong to a group, and smart marketers know how to use those desires to fuel online engagement, Sarah Lynch writes. "Tapping into these subconscious impulses in an authentic and genuine way is the best mechanism to give customers what they want and to boost your business," Lynch writes.

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