Making content marketing work for any business

10/25/2013 |

Howell (Reputation Capital Media Services)

Certain misconceptions about content marketing could prevent your business from being as successful as it otherwise could be, writes Brooke Howell. Content marketing can deliver results for any type of business, but it's important to remember that it will take some money to do it right. If your content marketing falls flat, it's probably "because leaders don't value marketing's key role in the business' success or aren't willing to devote time, money and talent to content marketing efforts," she writes.

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