Menchie's CEO goes undercover on CBS TV show

10/25/2013 | QSRMagazine.com

Amit Kleinberger, CEO of frozen yogurt chain Menchie's, participated in the CBS TV show "Undercover Boss," in which he swapped his suit for a Menchie's uniform to greet and serve guests, prepare frozen yogurt, clean toilets and visit a Menchie's dairy farm. "I have over 350 locations around the world today, and I can definitely appreciate having the ability to go visit ... and see what's happening on the ground level," Kleinberger said.

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