Self magazine turns to AR for sweepstakes

10/25/2013 | Mobile Marketer

Condé Nast's Self magazine is switching from Microsoft Tags to augmented reality to engage readers in its annual sweepstakes this year. Mobile users with the Self Plus application can hover over pages marked with the app's logo to get more information. "With mobile, we bridge from apps to the Web to augmented reality, which is the next evolution of engaging with the physical world," Editor-in-Chief Lucy Danziger said.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY