Excel spreadsheets can help marketers improve business and marketing activity when used in creative ways, Sana Bakshi writes. Spreadsheets can serve as editorial calendars that check topics against keywords and targets as well as publishing calendars for social media that even provide a character count. Excel lets marketers "track what marketing channels are performing best. And then, of course, show it off so you get a big fat raise," Bakshi writes.
Published in Brief: