How Western marketers can succeed in China

10/26/2011 | Luxury Daily

Chinese social networks such as Weibo, Renren and Sina are booming, and Western brands are starting to take note. Many Facebook and Twitter marketing techniques transfer directly to Chinese platforms, although it's important to tailor your message to the needs of Chinese consumers, as they have their own preferences and styles, experts say. "If your brand is not present on emerging social media channels such as Weibo, you are missing a significant, cost-effective channel," researcher Maureen Mullen says.

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