Report looks at private-label soft drinks in Europe

10/26/2011 | BeverageDaily.com (France)

A report from research firm Rabobank, "Private Label Developments in the European Soft Drinks Industry," predicts volume for private-label soft drinks will double in 15 years. However, brands that have not carved out a position as either a cost leader or by filling a niche "may lose out," said the report.

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BeverageDaily.com (France)

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