Social media blunders can stifle your brand

10/26/2011 | Small Business Trends

Social media can backfire for brands that don't use it with care, Lisa Barone writes. If you tell your customers that they will receive perks for interacting with your company on social media and then you fail to deliver, for example, you may alienate them. Failing to respond to consumer posts on social networking sites can also turn off your social media followers, she writes.

View Full Article in:

Small Business Trends

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC