"X Factor" fans should go social, Cowell says

10/26/2011 | Wall Street Journal, The

Simon Cowell is encouraging fans of "The X Factor" to vote for their favorite contestants via the show's Twitter account and Facebook page. Organizers will begin to tally tweets sent to the "X Factor" account and ballots cast on Facebook next week. "It's a sign of the times. ... Sites like Twitter and Facebook give [the audience] a much bigger voice," Cowell says.

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