Ad Age: "Leno" ad rates lower than same slot last season

10/27/2009 | Advertising Age (tiered subscription model)

NBC charges considerably less on average for 30-second spots for "The Jay Leno Show" than it did for other prime-time programming in that slot last season, Advertising Age reports. "Leno" reportedly charges between $48,803 and $65,678 on average for a 30-second ad, while the range last season for NBC's 10 p.m.-Monday through Friday slot was between $78,000 and $146,679, per Advertising Age's annual survey of ad rates.

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