Cable nets, Barneys form "cross-category mash-up made in heaven"

10/27/2010 | MediaPost Communications

The Barneys upscale department store in New York on Nov. 16 will unveil a series of food-themed holiday window presentations that are being designed with the help of cable networks Food Network and Cooking Channel. Iconoculture, a marketing company based in Minneapolis, called the initiative "a cross-category mash-up made in heaven, with Barneys getting to meet some of the Food Network's 100 million-plus viewers, and the Food Network gaining a little glamour by association."

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