Are your CSR efforts going to waste?

10/27/2011 | ClickZ

Companies that focus entirely on sales and fail to publicize their environmental efforts are wasting an opportunity to engage their customers and improve their business, argues Nick Cifuentes. "[I]t's crucial to consider either allocating internal resources to an ongoing CSR strategy effort, or if you can, hire key individuals to grow and properly develop a strategy for your company's CSR efforts," he adds.

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