Body spray ads use dirty to sell clean

10/28/2005 |

Ads for Unilever's Axe and Gillette's Tag body sprays appeal to their target adolescent male audience by focusing on sex. The humorous spots feature men in flight from women aroused by the alluring scents.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA