Canoe Ventures, the consortium of six top cable providers, may have waited too long to crack the interactive ad market, according to this article. With interactive mobile content on the rise, set-top data may not be prized enough by advertisers to justify a 20% to 25% premium over traditional TV spots, said Tracey Scheppach, senior vice president of innovation at Publicis Groupe's VivaKi.
Have interactive TV ads jumped the shark?
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA