How DSW measures social media ROI

10/28/2011 | SmartBrief/SmartBlog on Social Media

Footware retailer DSW has a four-point system for evaluating the success of its social media efforts. Sales are a key component of that process, but managers also evaluate the traffic, efficiency savings and lifetime customer value generated through social campaigns. The key to achieving these goals is a fast-moving, engaged social media staff, Eva Schmatz writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY