How DSW measures social media ROI

10/28/2011 | SmartBrief/SmartBlog on Social Media

Footware retailer DSW has a four-point system for evaluating the success of its social media efforts. Sales are a key component of that process, but managers also evaluate the traffic, efficiency savings and lifetime customer value generated through social campaigns. The key to achieving these goals is a fast-moving, engaged social media staff, Eva Schmatz writes.

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