Primetime on the go

10/29/2007 | Mediaweek

"Appointment television" has become less relevant with the advent of time-shifting technologies such as DVRs, and 35% of viewers spend at least some of their TV-watching time away from home with mobile devices, according to a new study from Arbitron. The good news for marketers is that people watching TV away from home are more likely to watch commercials, the study said.

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