"Functional" is the new frontier for foods, drinks

10/29/2008 | MediaPost Communications

This report finds a shift away from foods with reduced sugar or fat and toward "functional" products that promise benefits such as increased metabolism. Products include Kellogg's Special K Sustain cereal, meant to enhance satiety, and PepsiCo's Diet Pepsi Max, with ginseng and extra caffeine for energy.

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