POM Wonderful courts college crowd with iced-coffee ads

10/29/2008 | Advertising Age (tiered subscription model)

POM Wonderful is marketing its new PomX Iced Coffee energy drink to college students with an ad campaign including the phrase, "Yes, officer, I'm completely buzzed," among other attention-getting tag lines. According to the brand manager, "The college consumer was really important to us because we wanted consumers to jump onto our brand earlier."

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