POM Wonderful courts college crowd with iced-coffee ads

10/29/2008 | Advertising Age (tiered subscription model)

POM Wonderful is marketing its new PomX Iced Coffee energy drink to college students with an ad campaign including the phrase, "Yes, officer, I'm completely buzzed," among other attention-getting tag lines. According to the brand manager, "The college consumer was really important to us because we wanted consumers to jump onto our brand earlier."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
The French Goat
Lewisburg, WV
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI
Executive Chef / Kitchen Manager
Lake Panorama National Resort & Conference Center
Panora, IA
Sous Chef
Swarthmore College
Swarthmore, PA