POM Wonderful courts college crowd with iced-coffee ads

10/29/2008 | Advertising Age (tiered subscription model)

POM Wonderful is marketing its new PomX Iced Coffee energy drink to college students with an ad campaign including the phrase, "Yes, officer, I'm completely buzzed," among other attention-getting tag lines. According to the brand manager, "The college consumer was really important to us because we wanted consumers to jump onto our brand earlier."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX
Sous Chef
Swarthmore College
Swarthmore, PA
Lead Cook/Sous Chef
University of San Diego
San Diego, CA