L'Oréal vending machines recommend products in the subway

10/29/2013 | New York Times (tiered subscription model), The

L'Oréal is providing cosmetic recommendations and a chance to buy L'Oréal Paris products through an interactive-screen vending machine in a New York subway station. The L'Oréal Paris Intelligent Color Experience comes from R/GA Lab and is part of a growing experimental marketing trend. "We'll have the ability to measure the level of engagement ... [including] the number of people who pass by, the number who interact," said Marc Speichert, chief marketing officer at L’Oréal Americas.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals