Study: Men use social shopping more often than women

10/30/2011 | Multichannel Merchant

Men are more likely than women to use social channels to research and compare products, read reviews, seek out product availability and search for local stores, according to a study by ROI Research. The study also found that women are more likely to use the same sites to find coupons and discounts, and 59% of all active social shoppers are likely to log onto Facebook after they buy to share their experiences.

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