As they race to embrace the digital revolution, ad agencies risk forgetting the basics of brand-building, warns Ron Berger, the former top executive at Euro RSCG. Hiring workers who can wrestle algorithms or analytics is all well and good, Berger says, but agencies also need old-fashioned branding experts. "Old school or new school, the most important school is understanding the power of a brand," he says.
Are digital marketers forgetting the basics of branding?
SmartBrief Job Listings for Media
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.
|Product Marketing Manager||
|San Francisco, CA|