How to use Instagram as a marketing tool

10/30/2012 | Entrepreneur online

You can market your company on Instagram by posting pictures of your products and running photo contests to get your customer excited about your brand, Kim Lachance Shandrow writes. "Ask your Instagram followers to submit personal photos of your products and then post the best ones on your online store," she advises. Also, give your followers a behind-the-scenes look at your business by taking candid shots of your employees.

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