Nintendo hopes staggered launches will lead to sustained buzz

10/30/2012 | Gameranx

Nintendo has plenty of new Wii U video games in the pipeline but will be staggering their launch dates to give customers a steady stream of things to talk about, says Nintendo boss Satoru Iwata. The company wants to replicate the success of Wii Sports, which created massive buzz when it launched, Iwata explains. "We are hoping to promote word-of-mouth communication among consumers," he says.

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