Nintendo hopes staggered launches will lead to sustained buzz

10/30/2012 | Gameranx

Nintendo has plenty of new Wii U video games in the pipeline but will be staggering their launch dates to give customers a steady stream of things to talk about, says Nintendo boss Satoru Iwata. The company wants to replicate the success of Wii Sports, which created massive buzz when it launched, Iwata explains. "We are hoping to promote word-of-mouth communication among consumers," he says.

View Full Article in:

Gameranx

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX