Column: "Start pages" show new ad strength in the portal

10/31/2006 | Advertising Age (tiered subscription model)

The so-called start page is becoming the hot online ad location, with mainstream media, including The New York Times, USA TODAY and ESPN, launching the Web 2.0 version of the old-school portal, which can be personalized by users. That is according to Steve Rubel, SVP in Edelman's Me2Revolution practice, who says: "Keep an eye on this space. There's a big battle brewing, and the race is still wide open."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations