Under Armour is trying to win over basketball aficionados, with the help of MDC Partners' Crispin Porter + Bogusky. A campaign promoting a new basketball footwear line will air on ESPN, BET and the NFL, and will feature Brandon Jennings of the Milwaukee Bucks.
CP+B ads for Under Armour show gritty side of basketball
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.