Sustainability is great for the environment, but trumpeting your company's green credentials doesn't automatically translate into business success. "Greenness" is a broad term and companies have to explain what it means in their specific case and then follow through with sustainable practices. Businesses should also remember that their customers may be more interested in other aspects of their products rather than their greenness.
How to attract customers with your sustainability efforts
SmartBrief Job Listings for Retail
|Director of Financial Planning and Analysis||
The Orvis Company
|IT Director, Business Solutions and Projects||
Hibbett Sporting Goods, Inc.
|Associate Designer, Boy's Knits - Old Navy||
Gap Inc./Old Navy Headquarters
|SAN FRANCISCO, California|
|Inventory and Allocations Manager||
|Charlotte, North Carolina|