Integrated social media plans help B2B marketers target purchasers

10/31/2011 | MarketingSherpa

With 86% of business tech buyers using social media for business purposes, social channels increasingly are useful tools for reaching purchasers, experts note. B2B marketers should approach social media with firm goals of lead generation and engagement, while tending to such basics as ad design and placement, experts advise. Social media efforts can be combined with traditional ad efforts and e-mail marketing to bring in leads, experts add.

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