AT&T's Rinne: Carriers must stay ahead of consumer desires

10/31/2012 | Light Reading Mobile

Wireless carriers have to improve their methods for anticipating what subscribers want, AT&T Labs' Kris Rinne said at an industry event Tuesday. "When you are creating the perfect network ... our traditional metrics [are not] going to be enough for the future," Rinne said. She added that the carrier is working to deploy new technology to stay ahead of what customers say they want.

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