Lexus brand to be integrated into USA's "Suits"

10/31/2012 | Forbes · MediaPost Communications

Lexus, as part of a new multiplatform push to appeal to a hipper demographic, has teamed up with USA Network to incorporate its models into the show "Suits." The tie-in includes interactive games, video clips and Facebook and Twitter posts, as well as a live chat for the season's conclusion. A TV campaign for the 2013 Lexus LS will air on CNN, TNT, ESPN and about 20 other cable networks.

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Forbes · MediaPost Communications

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