How to launch a product to ensure maximum exposure, success

11/1/2010 | Aging In Place Technology Watch

For technology companies looking to launch a new product while capitalizing on the wave of aging boomers, January 2011 might be the perfect season as the oldest turn 65, writes Laurie Orlov. The success of a product launch depends on a well-calculated strategy, which Orlov suggests would include a ready-to-go website, local press coverage and the right category for the product.

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Aging In Place Technology Watch