Boosting sales with an online Q-and-A

11/1/2011 | ClickZ

Online product Q-and-As are the second place consumers look when deciding whether to make a purchase, but fewer than 20% of e-commerce sites have them, writes PowerReviews vice president Cathy Halligan. Adding Q-and-A capabilities boosts SEO effectiveness, increases conversions, lowers call-center volume and allows for feedback that helps retailers improve the quality of product information, she writes.

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