Look beyond demographics when selecting a new location

11/1/2011 | QSR Magazine

Retailers can use GIS information to compare thousands of potential sites for new locations, allowing them to take psychographics, which measures attitudes and interests -- not just demographic information -- into account, experts say. Market conditions can change quickly at the hyperlocal level, so experts warn against relying on overly simplistic indicators when choosing a business location. "It's not about where people live, it's about where people interact," said Esri's Simon Thompson.

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