Report: Online retail sites often at top of purchase funnel

11/2/2009 | eMarketer

A report from iPerceptions says 38.6% of visitors to online retail sites are there to gather information, rather than shop or buy. The report says that at this phase, visitors have a high satisfaction level with the sites. More than 85% of visitors are able to complete their desired task. As consumers make their way down the purchase funnel, however, the sites are less likely to meet their needs. The most common issues cited by shoppers include failure to find what they are looking for, pricing and navigation problems.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Catalog Stylist
Neiman Marcus
Irving, Texas
URBN: Senior Analyst, Financial Planning & Analysis
URBN, INc.
Philadelphia, Pennsylvania
URBN: Director of Internal Audit
URBN, Inc.
Philadelphia, Pennsylvania
Associate Creative Director ECommerce
Walgreens
Chicago, Illinois
Business Analyst - Business Process Improvement
Toys
Wayne, New Jersey