Report: Online retail sites often at top of purchase funnel

11/2/2009 | eMarketer

A report from iPerceptions says 38.6% of visitors to online retail sites are there to gather information, rather than shop or buy. The report says that at this phase, visitors have a high satisfaction level with the sites. More than 85% of visitors are able to complete their desired task. As consumers make their way down the purchase funnel, however, the sites are less likely to meet their needs. The most common issues cited by shoppers include failure to find what they are looking for, pricing and navigation problems.

View Full Article in:

eMarketer

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager of Accounting
The Vitamin Shoppe
North Bergen, New Jersey
Senior Manager Merchandising Asia China Implementation GBP
Walmart
Bentonville, Arkansas
Regional HR Manager
DAVIDsTEA
Boston, Massachusetts
Manager, Media Relations - National
Macy's
New York, New York
WebSphere Commerce Center eCommerce Developer
The Kroger Company
Blue Ash, Ohio