Report: Online retail sites often at top of purchase funnel

11/2/2009 | eMarketer

A report from iPerceptions says 38.6% of visitors to online retail sites are there to gather information, rather than shop or buy. The report says that at this phase, visitors have a high satisfaction level with the sites. More than 85% of visitors are able to complete their desired task. As consumers make their way down the purchase funnel, however, the sites are less likely to meet their needs. The most common issues cited by shoppers include failure to find what they are looking for, pricing and navigation problems.

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