B2B marketers rely more on SEO for lead generation

11/2/2011 | TopTenWholesale.com

B2B marketers rely mostly on search engine optimization to find leads, according to a report. The 2011 State of Digital Marketing Report finds that SEO far outpaces pay-per-click and social media marketing as a source of new business. However, 60% of those surveyed said they planned to increase spending on social media marketing, compared with 53% who planned to increase their SEO budgets.

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