Old Navy changes course with new ad campaign

11/2/2011 | Advertising Age (tiered subscription model)

Old Navy has scrapped the "Old Navy Records" ad campaign created under former CMO Amy Curtis-McIntyre and will debut a new campaign dubbed "Funnovations Inc." today. The Gap-owned brand hopes the new spots will resonate with women age 25-to-35 in a way that the previous effort failed to do, said President Tom Wyatt.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
EVP, Catalog/Online Store
National Geographic Society
Washington, Dist. Columbia
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
Director, Leadership Development & Talent Acquisition
Hibbett Sporting Goods, Inc.
Birmingham, Alabama
Vice President of Marketing
Blair
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC