Old Navy changes course with new ad campaign

11/2/2011 | Advertising Age (tiered subscription model)

Old Navy has scrapped the "Old Navy Records" ad campaign created under former CMO Amy Curtis-McIntyre and will debut a new campaign dubbed "Funnovations Inc." today. The Gap-owned brand hopes the new spots will resonate with women age 25-to-35 in a way that the previous effort failed to do, said President Tom Wyatt.

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