JWT hires guerrilla marketing guru Ty Montague

J. Walter Thompson, a "bastion of traditional advertising," is trying something new. Ty Montague, a creative director known for breaking the rules with guerrilla marketing and award-winning TV commercials, has been named the chief creative officer and co-president of JWT's flagship office in New York. Montague had been co-executive creative director of Wieden + Kennedy where he was known for creating hoax marketing campaigns and elaborate long-playing commercials. JWT is a unit of WPP Group.

View Full Article in:

Advertising Age (tiered subscription model) · Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY