JWT hires guerrilla marketing guru Ty Montague

J. Walter Thompson, a "bastion of traditional advertising," is trying something new. Ty Montague, a creative director known for breaking the rules with guerrilla marketing and award-winning TV commercials, has been named the chief creative officer and co-president of JWT's flagship office in New York. Montague had been co-executive creative director of Wieden + Kennedy where he was known for creating hoax marketing campaigns and elaborate long-playing commercials. JWT is a unit of WPP Group.

View Full Article in:

Advertising Age (tiered subscription model) · Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA