NFL throws fans the chance to pitch a Super Bowl commercial

11/3/2006 | Advertising Age (tiered subscription model)

The National Football League will call on fans to suggest creative ideas for an NFL Super Bowl commercial, via a 30-second TV spot in which the league pokes fun at itself and at the Super Bowl advertising blitz. The NFL said fans have great stories to share and that famed Joe Pytka will direct the winning idea.

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