In Canada, ad spending returns to positive growth

11/3/2010

The Canadian advertising market is expected to return to positive growth in 2010, boosted by strong growth in online spending, according to eMarketer. The firm estimates total advertising spending in Canada will reach US$10.13 billion, up 3.8% from $9.77 billion in 2009, when the ad market shrunk 6%. Online advertising spending is expected to reach $1.85 billion this year, up 16% from $1.6 billion in 2009. To find out more about eMarketer's coverage of advertising in Canada, click here.


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