IBM's "Wired" deal looks to take content marketing to the next level

11/3/2011 | Adweek

IBM has struck a deal with the website for "Wired" magazine to sponsor a blog on cloud communications that will blend editorial content with content coming from IBM executives. The "Wired" blog is part of a broader trend in businesses looking to marry their messaging to popular media brands, experts note. "We’re not creating push-style content; what we’re really doing is trying to create conversations that engage the community," "Wired" publisher Howard Mittman said.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY