Location data is worth a premium for advertisers

11/3/2011 | GigaOm

Mobile advertisers put a premium on location, paying near four times as much for ad impressions that include location-specific data over the past three months, according to bidding exchange Nexage. Demand is up too, a fact that can be traced to local-deal providers whose coupons are time and location sensitive as well as brands targeting specific areas, said Nexage CEO Ernie Cormier.

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