Bausch + Lomb mobile campaign targets young women

11/3/2012 | Marketing-Interactive.com (Singapore)

Bausch + Lomb is going mobile with its latest campaign for soft contact lenses aimed at young women in Singapore and Malaysia. MMS blasts for mobile vouchers and eye care reminders are all part of the effort, which is being launched with such major telecoms as SingTel, StarHub and M1.

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Marketing-Interactive.com (Singapore)

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