Advertisers can choose to help the planet

11/4/2011 | Guardian (London), The

Marketing professionals aren't inherently evil, writes Ed Gillespie. The persuasive tools they use to sell products can also be put to work to win support for CSR and change consumers' behavior. "We can use influencing techniques with insight and integrity to inspire a better world. Or we can use them to [sell cat food]. But it is a choice," Gillespie writes.

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