The emergence of ESPN's well-funded Longhorns network has dramatically altered the college sports landscape, with some schools opting out of longtime conferences in hopes they will be able to a win a similarly lucrative TV deal. The University of Texas, under its deal with ESPN, will receive an average of $15 million annually during the next 20 years. "It’s a new world. We just happen to be leading the parade," said Texas athletic director DeLoss Dodds.
Longhorns' rivals want their piece of lucrative TV pie, too
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