Longhorns' rivals want their piece of lucrative TV pie, too

11/4/2011 | Bloomberg Businessweek

The emergence of ESPN's well-funded Longhorns network has dramatically altered the college sports landscape, with some schools opting out of longtime conferences in hopes they will be able to a win a similarly lucrative TV deal. The University of Texas, under its deal with ESPN, will receive an average of $15 million annually during the next 20 years. "It’s a new world. We just happen to be leading the parade," said Texas athletic director DeLoss Dodds.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY