PepsiCo wants ad agency competition for Diet Pepsi campaign

11/5/2004 | Wall Street Journal, The

For decades, PepsiCo has housed much or most of its advertising business with Omnicom Group's agency BBDO Worldwide, but that long relationship may now see some strains. The soda giant has invited Omnicom agencies TBWA\Chiat\Day and DDB Worldwide to compete with BBDO to handle the creative duties for a new Diet Pepsi campaign.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY