PepsiCo wants ad agency competition for Diet Pepsi campaign

11/5/2004 | Wall Street Journal, The

For decades, PepsiCo has housed much or most of its advertising business with Omnicom Group's agency BBDO Worldwide, but that long relationship may now see some strains. The soda giant has invited Omnicom agencies TBWA\Chiat\Day and DDB Worldwide to compete with BBDO to handle the creative duties for a new Diet Pepsi campaign.

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