Will marketers have to spend on new domains?

11/5/2008 | Wall Street Journal, The

The creation of a host of new business-specific top-level domain suffixes by the Internet Corporation for Assigned Names and Numbers could have the unintended effect of forcing marketers who are happy with their simple ".com" to pay to secure the rights to new domains in the interests of brand reputation and their customers.

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Wall Street Journal, The

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