Will marketers have to spend on new domains?

11/5/2008 | Wall Street Journal, The

The creation of a host of new business-specific top-level domain suffixes by the Internet Corporation for Assigned Names and Numbers could have the unintended effect of forcing marketers who are happy with their simple ".com" to pay to secure the rights to new domains in the interests of brand reputation and their customers.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA