Big advertisers are joining "Conan" for TBS show launch

Conan O'Brien's new late-night talk show on TBS has attracted a raft of top sponsors, including AT&T, General Motors, Microsoft and News Corp. The TBS show, which debuts at 11 p.m. on Monday, has signed deals for traditional TV spots, along with branded content for TV, the Web, social media and mobile. The program's appeal with marketers is "another example of the inroads cable is making" with broadcast channels, said Brad Adgate, senior vice president for research at Horizon Media.

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