Distribution deal between Starbucks, Kraft to end

11/5/2010 | Reuters · Advertising Age (tiered subscription model)

Starbucks notified Kraft that it plans to drop the company as its grocery distributor after 12 years. The move fueled speculation that the coffee giant may take distribution in house or strike a larger deal with Acosta Sales & Marketing, the company that distributes Starbucks' Via instant-coffee products.

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Reuters · Advertising Age (tiered subscription model)

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